Case Study: Palm Beach Tech Association automates social media marketing with Zapier

How the Palm Beach Tech Association Automates Social Media Marketing

Palm Beach Tech Association, a nonprofit that connects entrepreneurs, businesses, and job seekers in Florida, needed a faster way to share updates from its careers board across multiple social channels. Before automation, staff, interns, and volunteers had to manually post to several networks, making social media management time-consuming and repetitive. Zapier helped streamline this process with app automation through Zaps.

Using Zapier, Palm Beach Tech Association automatically publishes new job opportunities to Facebook Page, Facebook Group, Twitter, LinkedIn, Slack, and the director’s personal social accounts as soon as they’re submitted. The result was a major time savings: the team said they can now do “eight things with one click,” reducing manual effort and helping them focus more on community building.

Palm Beach Tech Association

Joe Russo

Executive Director