Case Study: StoryCorps achieves richer CRM data and more efficient internal workflows with Zapier

How StoryCorps uses Zapier to enrich CRM data and improve internal workflows

StoryCorps, the nonprofit that preserves and shares personal stories across America, manages a large volume of files, contacts, and participant information. To keep its Salesforce CRM current and support internal workflows, the team turned to Zapier to connect systems and automate data handling.

Zapier helps StoryCorps enrich Salesforce records, sync engagement touchpoints from sources like Facebook Lead Ads and website forms, and streamline processes such as newsletter signups, story selection digests, and digital paperwork. According to StoryCorps, Zapier has saved many hours, improved efficiency for internal teams, and enabled automations that would have been impossible to build in-house.

StoryCorps

Steven Heyen

Digital Product Manager