Case Study: Ohio House Republican Organizational Committee breaks a 50-year campaign record with Zapier

How Software Integrations Unlocked Voter Data and Helped Break a 50-Year Campaign Record

The Ohio House Republican Organizational Committee faced a major challenge in 2014: voter data was scattered across spreadsheets, databases, paper notes, and disconnected tools, making it hard to act on quickly. With limited time, money, and technical resources, the team turned to Zapier to help connect systems like SQL Server, NationBuilder, and email tools so their data could finally be used effectively.

Using Zapier, the committee automated data flow from canvassing and absentee-ballot lists into campaign workflows, enabling personalized follow-up calls and emails to voters. The result was over 35,000 targeted phone calls in 30 days, 3,000 personalized emails, and campaign support that helped Ohio House Republican Organizational break a 50-year record by expanding its supermajority from 60 to 65 seats.

Ohio House Republican Organizational

Alexis Madrigal

Ohio House Republican Organizational