Case Study: ServiceTitan achieves scalable data automation and better campaign insights with Zapier

How ServiceTitan uses Zapier and Google Ads to scale

ServiceTitan, the software platform for contractors and tradespeople, needed a better way to move data between its many buying, reporting, CRM, and Google Ads tools. As the company grew, manual transfers were slowing down lead management, attribution, and reporting, and ServiceTitan turned to Zapier to connect Google Ads with systems like Salesforce, Marketo, Pipedrive, and Asana.

Using Zapier, ServiceTitan automated workflows such as syncing lead form data, sending offline conversions back to Google Ads, and keeping Customer Match lists up to date. The result was less manual downloading, formatting, and uploading, improved reporting visibility and audience freshness, and more time for strategic analysis and customer success.

ServiceTitan

Matt Grebow

Senior Manager