Case Study: Make It Hapin achieves faster client communication and hands-off lead management with Zapier

How One Woman Launched Her Business On the Back of Automation

Make It Hapin, a personal shopping and styling service founded by Veronica Lieberman, needed a way to connect its website forms, client communications, and email marketing without relying on manual work. Using Zapier with tools like Front, Mailchimp, and Gravity Forms, the team wanted to automate new lead handling and keep up with client requests more efficiently.

Zapier helped Make It Hapin send instant welcome messages from Front when Gravity Forms were submitted and automatically add contacts to the right Mailchimp list. The result was a faster, hands-off workflow that reduced the need for constant phone monitoring, helped the team respond while leads were still warm, and let Veronica serve more customers more quickly.

Make It Hapin

Veronica Lieberman

Founder