Case Study: Convert doubles sales team output with Zapier

How One Startup Uses Social Media to Qualify Leads and Double Sales’ Output

Convert, an A/B testing software startup, was struggling to keep up with a growing volume of inbound leads from newsletter sign-ups, webinar registrations, and trial accounts. Its small sales team needed a better way to separate promising prospects from low-quality or fake contacts, and it used Zapier with Nimble to help automate that lead qualification process.

Zapier connected Convert’s lead sources to Nimble so new contacts were matched with social profiles and filtered by social signals before sales follow-up. This “social qualifying” cut the follow-up list in half, helped the team avoid wasting time on poor leads, and let Convert’s sales team contact twice as many prospects as before.

Convert

Dennis van der Heijden

Chief Executive Officer