Case Study: Icebreaker achieves closer customer connections with Zapier

How Icebreaker uses Zapier and Wufoo to get close to customers

Icebreaker, the outdoor clothing brand, needed a faster way to manage thousands of customer feedback forms collected through Wufoo. Before using Zapier, the team had to manually export, format, filter, organize, and sometimes translate submissions, which slowed them down and meant customer input was only heard about once a month.

Using Zapier, Icebreaker automated the process so Wufoo submissions flow into Excel and Slack, with filters and translation steps applied as needed. The result was immediate access to customer comments across the team, faster issue spotting and bug fixing, and a much closer connection to customers; the team now hears feedback every day instead of waiting for monthly reports.

Icebreaker

Joshua

Icebreaker