Case Study: Fluent achieves better ad targeting and offline conversion tracking with Zapier

How Fluent uses Zapier to match the right brand with the right audience

Fluent, a customer acquisition company serving more than 500 brands, needed a better way to match the right audiences with the right advertising and track results beyond online leads. Its team was manually exporting and reformatting offline conversion data for Google Ads, which made it difficult to see the full impact of campaigns and fit the process into existing workflows.

Using Zapier with Google Ads, Fluent automated the flow of offline conversion data from its internal systems via Webhooks by Zapier and a delay step. Zapier helped Fluent send new offline events directly into Google Ads, saving hours of manual work, improving campaign optimization, and giving the team deeper performance data to lower cost per converted lead and make better buying decisions.

Fluent

Sean Cullen

Executive Vice President