Case Study: Designation doubles admissions team efficiency with Zapier

A Zapier Case Study

Preview of the Designation Case Study

How Clearbit & Zapier Help an Admissions Team Double Their Efficiency

Designation, a Chicago-based UX/UI design bootcamp with a very small admissions team, needed a better way to qualify leads and manage applicant data without getting buried in manual work. Using Zapier with Clearbit and HubSpot, they automated lead enrichment, follow-up, and tracking so the team could focus on the most qualified prospects.

Zapier helped Designation connect Facebook Lead Ads, HubSpot, Clearbit, Trello, and Google Sheets into automated workflows that add, enrich, and organize leads automatically. The result was a much faster admissions process and a measurable boost in productivity—Designation said it became “100 times more efficient,” with automation supporting the team even when staff are out of office.


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Designation

Aaron Fazulak

Co-Founder and Chief Executive Officer


Zapier

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