Case Study: OpenPhone saves 10 hours per month with Zapier automation

How automation helped OpenPhone tailor responses to customers

OpenPhone, a startup that helps small business owners manage a business phone number through an app, needed a simpler way to handle customer follow-ups and survey responses. Using Zapier, the team automated replies to Typeform and NPS surveys instead of manually filtering responses and emailing customers, helping them respond more consistently while preparing for product launches like their desktop Mac app.

Zapier implemented workflows with filters and delays to trigger different follow-ups based on survey scores: positive responses received review requests, while lower scores prompted feedback emails. OpenPhone says Zapier saves co-founder Daryna Kulya about 10 hours per month, improves internal efficiency, and helps the company proactively address product issues—contributing to its status as the number-one-rated business phone service on G2.

Openphone

Daryna Kulya

Co-founder