Case Study: Iavarone Bros. scales home shopping with Zapier

How automation helped a gourmet market chain scale its home shopping service

Iavarone Bros., the 93-year-old gourmet Italian market chain, faced a major challenge when COVID-19 wiped out its catering business and sharply reduced foot traffic across its Long Island stores. To quickly replace lost revenue, the company needed a scalable online ordering system, and turned to Zapier to help build it using JotForm, Google Drive, Gmail, and Google Sheets.

Zapier helped Iavarone Bros. automate order intake and organization by routing JotForm submissions into files, email, Drive folders, and a consolidated spreadsheet for fulfillment. The result was a fast launch of a home shopping service that not only kept employees working and customers fed during the pandemic, but also grew the customer base and delivered significant organizational efficiencies for Iavarone Bros.

Iavarone Bros

Michael Bottari

Iavarone Bros