Case Study: Lucidchart achieves 30% fewer QA checks with Zapier

How Automation Decreased Lucidchart's QA Checks by 30%

Lucidchart, the flowchart maker and online diagram software company, was dealing with rapid growth that made cross-team communication and quality checks harder to manage. To keep marketing, sales, and support aligned, the team used Zapier for Teams and Shared Folders to connect apps and share automations across departments.

Using Zapier, Lucidchart automated lead syncing from Marketo to Salesforce via webhooks, created Zendesk tickets from inquiries, sent Slack alerts for issues, and built QA dashboards with Parserr and Google Sheets. The result was better information flow, faster issue detection, and a 30% reduction in QA checks, with Zapier helping Lucidchart save time and scale more efficiently.

Lucidchart

Micaela Wright

Associate Digital Marketing Manager