Case Study: Outbrain achieves faster lead management and stronger security with Zapier

How Automatically Managing Leads Led a Company to Automate Everything They Can

Outbrain, a content discovery and native advertising company, needed a faster and more reliable way to manage incoming sales leads without manual copy-pasting between tools. The team used Zapier to connect Facebook Lead Ads and LinkedIn Lead Gen Forms to Salesforce, helping sales reps reach out to prospects quickly while keeping data security a priority.

Zapier implemented automated workflows that created new Salesforce leads instantly and later expanded into broader automations across marketing, support, IT, finance, and more. The result was hours of manual work saved, fewer errors, and company-wide adoption supported by shared folders and SAML authentication through Zapier’s Company plan.

Outbrain

Yaniv Nava

Senior Online Acquisition Manager