Case Study: Asana scales its Ambassador program and reduces manual work with Zapier

How Asana powers its Ambassador program with Zapier

Asana, the work management platform, wanted to scale its Ambassador program without getting buried in repetitive manual tasks. The team looked to Zapier, a tool recommended by users and already used alongside Asana Rules, to help automate processes beyond Asana itself.

Using Zapier, Asana automated welcome emails for new Ambassador members through Gmail and congratulatory emails when members completed certifications or reached milestones. This reduced about one to two extra workloads per week, improved program scalability, and freed the team to focus more on customer care and higher-value work.

Asana

Tim Tieu

Global Community Marketing Manager