Case Study: FuseChicken saves 40 hours a week with Zapier

How an eCommerce Business Saves 40 Hours Every Week with Automation

FuseChicken, a smartphone accessory company, grew quickly after its Kickstarter success but struggled to keep sales operations consistent across multiple systems. The team needed a way to reduce manual work, avoid errors, and stop recreating invoices and order details in secondary tools. They used Airtable for sales ops and turned to Zapier to connect it with Zoho Books and Slack.

Zapier automated the process so that when a record moved into a specific Airtable view, it split the order data, created a sales invoice in Zoho Books, and sent a Slack notification to the team. The result was a more efficient, error-free workflow that saved FuseChicken about 40 hours per week, while eliminating manual data entry and helping the business scale without process bottlenecks.

FuseChicke

Jon Fawcett

Founder and Chief Executive Officer