Case Study: Hugh & Crye achieves automated customer segmentation for email campaigns with Zapier

How an eCommerce Business Automatically Segments Customers for Email Campaigns

Hugh & Crye, a men’s apparel eCommerce brand, needed a better way to track customer purchase history and segment shoppers for email marketing in Mailchimp. Before using Zapier, the team manually exported order data from Shopify and sorted customers into different campaigns based on whether they were first-time or repeat buyers.

Using Zapier, Hugh & Crye automated the flow between Shopify and Mailchimp with filters that categorized paid orders and added customers to the right subscriber lists. This removed manual data handling, sped up campaign setup, and helped the team focus on growth; Zapier also made it easy to maintain separate campaigns for welcome emails, repeat customers, and shipping updates.

Hugh & Crye

Pranav Vora

Founder & Chief Executive Officer