Case Study: x.ai achieves faster user research recruiting with Zapier

How an AI Company Conducts Research Studies Efficiently with Typeform

x.ai, the AI scheduling company behind Amy Ingram, needed a faster way to recruit participants for user research and filter Typeform responses without manually sorting through every submission. Before using Zapier, the team relied on email blasts and Google Forms, which made identifying qualified respondents slow and time-consuming.

Using Zapier with Typeform and Gmail, x.ai automated the screening and follow-up process so that selected respondents received emails automatically, while Slack notifications kept the team informed about new scheduled interviews. The result was a drastic reduction in recruiting steps, saving staff time and allowing x.ai to run more studies than ever before.

X.ai

Raquel Ledezma-Haigh

Associate Product Manager