Case Study: The Ruby Tap achieves rapid curbside pickup sales automation with Zapier

How a wine bar used automation to quickly pivot to curbside pickup

The Ruby Tap, a self-serve wine bar in suburban Milwaukee, needed a fast way to adapt when social distancing shut down in-person gatherings. To stay open, the team launched curbside pickup wine bundles on its website, but the growing volume of orders and customer preferences made it hard to track sales using Stripe alone. They turned to Zapier to help automate the process.

Using Zapier, The Ruby Tap created a workflow that sent new Stripe sales into Google Sheets, where the team could manage pickup status and add notes. This simple system helped them fulfill more than 300 orders and generate nearly $20,000 in revenue, giving the business a way to keep operating during the shutdown.

The Ruby Tap

Dan Nelson

The Ruby Tap