Case Study: Kern River Outfitters automates waiver processing and newsletter tracking with Zapier

How a Whitewater Rafting Business Automatically Processes Forms

Kern River Outfitters, a family-run whitewater rafting business, needed a better way to handle the thousands of online waivers and customer sign-ups it processes each season. Manually entering waiver details into its CRM, Streak, was time-consuming and repetitive, and the team also wanted an easier way to manage newsletter leads. Zapier helped automate these workflows.

With Zapier, Kern River Outfitters connected Formsite to Streak so each submitted waiver automatically created a new box in the CRM, including important details like allergies and emergency contacts. Zapier also added new GetSiteControl form entries to Mailchimp and then created corresponding Streak records for new subscribers, eliminating copy-and-paste work and helping the team spend less time on paperwork and more time running trips.

Kern River Outfitters

Matt

Kern River Outfitters