Case Study: Asana streamlines applicant review for Launchpad LA with Zapier

How a Top 5 Startup Accelerator Uses Asana to Review 1,000+ Applicants

Asana, a startup accelerator, was struggling to manage a rapidly growing applicant pool using spreadsheets. What started as a few hundred applications quickly scaled to more than 1,000 per class, making it difficult to organize notes, assign reviews, and keep the selection process efficient. Asana needed a better way to track applicants and collaborate without adding staff.

Zapier helped Asana build an automated applicant tracking workflow by connecting its application form, email newsletter, and file storage tools to Asana. Applications were instantly added to Asana, applicant emails were sent to the mailing list, and pitch decks were routed to Dropbox. The result was a much more efficient process that saved a “ton of time” and allowed a small team to handle over 1,000 applicants per class.

Asana

Kyle Taylor

Director of Operations