Case Study: Simple Green Smoothies achieves better customer email automation with Zapier

How a Smoothie Company Built a Thriving Community with Email and WooCommerce

Simple Green Smoothies, the smoothie and recipe company founded by Jen Hansard, needed a better way to connect its WooCommerce store with its email marketing tool Autopilot. After purchases, the team wanted to avoid one-and-done customer interactions and instead send timely, relevant follow-up emails and digital goods automatically.

Using Zapier, Simple Green Smoothies built a Zap that moves new WooCommerce order data into Autopilot Journeys. This automation let the team deliver product-specific emails more efficiently, strengthen customer relationships, and support a thriving community with less manual work; Dan Mottayaw said the setup helped automate digital delivery and unique emails based on purchased products.

Simple Green Smoothies

Jen Hansard

Founder