Case Study: Hickies achieves faster customer service and higher engagement with Zapier

How a Hot eCommerce Startup Scaled Customer Service on Their Way to 1 Million Products Sold

Hickies, the eCommerce startup behind an elastic lacing system that turns sneakers into slip-ons, needed a faster way to manage the growing volume of new customers as sales surged toward 1 million packs. Using Zapier, Hickies sought to reduce the manual work of moving customer data between Shopify and Desk.com and improve customer service without building a custom app.

Zapier automated the flow of new customer information from Shopify into Desk.com and also connected Shopify to MailChimp for a one-month follow-up email, creating a continuous feedback loop. As a result, Hickies saved significant time and money, while seeing a 24% increase in returning customers and a 46% increase in customer engagement.

Hickies

Carla Martinez

Hickies