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Case Study: La De Da achieves seamless order fulfillment and customer service with Zapier
A Zapier Case Study
How a gift shop used automation to mimic the in-person customer experience
La De Da, a suburban Chicago gift shop, struggled to keep serving customers while social distancing because it had no traditional eCommerce setup and relied on in-person conversations to recommend the right gifts. Owner Jill Carlisle needed a simple way to recreate that personalized experience online, and Charlie Carlisle turned to Zapier to help build an “eCommerce-light” process that was easy for the team to manage.
Using Zapier, Charlie connected a Google Form to text alerts, Gmail follow-up emails, and PayPal payment links so Jill could take orders, respond quickly, and stay organized without unfamiliar tools. The result was a streamlined ordering system that helped La De Da keep serving customers nationwide, preserve individualized customer records, and generate revenue comparable to the same period in 2019.
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La De Da
Charlie Carlisle
La De Da