Case Study: The Perk achieves flexible online ordering and eCommerce automation with Zapier

How a Colorado coffee shop powers online ordering with Zapier

The Perk, a coffee shop in Winter Park, Colorado, needed to quickly adapt when local restrictions forced it to stop indoor dining and switch to pickup-only service. Using Zapier, the team also had to pivot its business model to launch online ordering and later support coffee bean subscriptions, while keeping staff informed and customers served safely.

Zapier helped The Perk build automated workflows in a matter of hours: website form orders were sent to Google Sheets and triggered SMS alerts, while Shopify subscription orders were added to Mailchimp, logged in Google Sheets, and shared with the team via Slack and SMS. The result was a flexible eCommerce and ordering system that let The Perk continue operating during a difficult transition, with automation streamlining order tracking, fulfillment, and customer communication.

The Perk

Austin Gray

Co-Owner