Case Study: Hotjar automates accounting and marketing databases with Zapier

Hotjar Creates Databases Automatically for Accounting and Marketing

Hotjar, a remote website analytics and feedback platform, needed a better way to keep its HubSpot and FreshBooks data in sync without relying on engineering resources. The finance team had been manually collecting annual-plan lead information and updating records across systems, creating extra work and slowing down collaboration. Hotjar used Zapier for Teams to automate these cross-team workflows.

With Zapier, Hotjar connected HubSpot, Google Sheets, and FreshBooks so new form submissions were saved to a spreadsheet and then turned into new clients automatically. The setup took one day of testing and saved the finance team a significant amount of manual time, while also improving efficiency and helping teams work more independently.

Hotjar

Nick Heim

Director of Marketing