Case Study: Great Day Improvements boosts appointments and automates SMS outreach with Zapier

Great Day Improvements automates 500+ daily SMS messages with Zapier

Great Day Improvements, a national home remodeling company, faced bottlenecks and inconsistent lead follow-up as their marketing team relied on manual email and spreadsheets. This process created operational inefficiencies in managing customer appointments across their multiple brands.

Using Zapier, the company built automated workflows, specifically SubZaps, to clean, enrich, and route lead data into automated SMS confirmation flows. Zapier’s AI was also used to generate secure passwords for customer portals. The solution eliminated 100% of manual SMS outreach, sending over 500 daily automated messages, which led to a 41% increase in appointment rates and enabled secure, scalable customer onboarding.

Great Day Improvements