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186 Case Studies
A Zapier Case Study
Contractor Appointments, a construction and contracting services company, faced the challenge of losing business leads when homeowners replied to estimates via SMS outside of business hours. Their rigid text nurturing system also failed to handle conversational replies, causing many potential appointments to stall.
Using Zapier integrated with OpenAI, they built an AI-powered automation solution. This system parses texts, checks availability, and auto-books appointments, capturing 20-50 extra appointments daily. Zapier's solution also nurtures long-tail leads, resulting in an additional $300,000 in annual revenue and a significantly improved appointment set rate.