Case Study: Spivo achieves more reliable eCommerce automation with Zapier

An eCommerce Store Automates Their Work to Increase Reliability

Spivo, the adventure gear brand behind the Spivo stick, needed a more reliable way to manage customer emails and Shopify orders after a plugin bug miscategorized thousands of emails and broke email funnels. To avoid manual uploads and future outages, Spivo turned to Zapier to automate the transfer of data between its eCommerce and marketing tools.

Using Zapier, Spivo built workflows that send website email captures from Privy to Rare.io and route Shopify order details with referral codes to Slack. The result was safer email storage, more dependable marketing funnels, and better visibility into new orders and referrals, giving Spivo confidence that its tools would work correctly every time.

Spivo

Andre Bellerive

Chief Executive Officer and Co-Founder