Case Study: Blue is the Land streamlines order tracking and customer marketing with Zapier

An eCommerce Business Creates a Transaction Database Automatically

Blue is the Land, the neighborhood map print business founded by Derek Howles, needed a better way to manage sales and customer data spread across multiple channels like Shopify and Etsy. Because transaction information lived in different systems, recordkeeping and fulfillment were becoming cumbersome. Zapier helped Blue is the Land connect ShipStation with Google Sheets and MailChimp to keep everything organized.

Using Zapier, Blue is the Land automatically sent ShipStation orders into Google Sheets to build a searchable transaction database and added customer data to MailChimp lists for targeted email campaigns. The automation also supported filtering for specific customer groups, improving logistics and recordkeeping while saving time and money. As Derek noted, Zapier became integral to fulfillment, logistics, and recordkeeping, helping him focus more on design and growth.

Blue is the Land

Derek Howles

Founder & Designer