Case Study: ActiveCampaign slashes 90-day churn and boosts onboarding with Zapier

ActiveCampaign cuts 90-day churn to 6% with Zapier

ActiveCampaign, a SaaS company, faced a challenge with a high 90-day churn rate of 25% for new users. Their team struggled to increase attendance for their onboarding sessions, which was a key factor in user retention. They used Zapier to help automate a solution.

The solution implemented with Zapier automatically enrolled new users into onboarding webinars by triggering a Zap that securely transferred user information to Demio. This resulted in a 440% monthly increase in onboarding attendance and doubled product adoption in the first 30 days. Most significantly, the average 90-day churn rate was slashed to as low as 6%.

ActiveCampaign