Case Study: Craft Clubs achieves automated growth and scalable operations with Zapier

A Subscription Box Business Built Automated Workflows Instead of Hiring Developers

Craft Clubs, a UK subscription box business, needed a low-cost way to manage rapid growth without hiring developers or technical staff. Using Zapier with MoonClerk and Google Sheets, they built automated workflows to turn subscription and lead data into a usable customer database and keep operations running smoothly.

Zapier connected MoonClerk to Google Sheets, Help Scout, Gmail, Facebook Lead Ads, and Mailchimp so Craft Clubs could automate customer records, support setup, and marketing follow-up. The result was a scalable off-the-shelf tech stack that helped Craft Clubs handle a sixfold surge in business after Dragon’s Den, while keeping automation easy to manage and flexible enough to adapt as the company grew.

Craft Clubs

Jon Hulme

Co-Founder & Managing Director