Case Study: Livestorm closes more leads with Zapier

A Growth Engineer at Livestorm Closes More Leads with Marketing Automation

Livestorm, a webinar platform, needed a more efficient way to capture and use attendee data across a tech stack of 10+ marketing apps. The team used Zapier to connect webinar registrations and attendee information with tools like Pipedrive, Drip, Google Sheets, and Clearbit, helping turn webinar signups into qualified leads and improve follow-up marketing.

With Zapier, Livestorm built an automated workflow that enriched attendee data, created deals in Pipedrive, subscribed registrants to Drip campaigns, and logged activity in Google Sheets. The result was better-targeted emails, less manual work, and more closed sales; Livestorm said the Zapier-powered process helped them “close new customers by improving every step of our acquisition funnel.”

Livestorm