Case Study: Australian Woodwork achieves 90% less manual work with Zapier

A Family Business Cut Out 90% of the Time Spent on Manual Work

Australian Woodwork, a family-run woodcraft business that moved from market stalls to eCommerce, was spending too much time on manual admin instead of growing the business. Using Zapier with tools like Mailchimp, Shopify, Jotform, Olark, and Google Sheets, they needed a way to automate newsletter list building and sales tracking.

Zapier implemented automated workflows that added new customers, form submissions, and support contacts to Mailchimp, and sent Shopify order data to Google Sheets for sales tracking and contractor payouts. Australian Woodwork said Zapier cut manual copy-pasting time by over 90%, moved customers into the sales funnel instantly, and freed the team to focus on marketing, product growth, and higher-value work.

Australian Woodwork

Ben Davidson

Co-Founder and Head of Digital Sales & Marketing