Case Study: Messenger Funnels saves 30 hours a week with Zapier

A Digital Agency Saves 30 Hours a Week Automating with ManyChat and Zapier

Messenger Funnels, a digital agency, was spending around 30 hours a week manually exporting, analyzing, and reporting client data from tools like ManyChat and spreadsheets. Founder and CEO Mary Kathryn Johnson needed a faster way to manage conversion and engagement reporting, automate lead handling, and reduce repetitive work for client campaigns.

Using Zapier with ManyChat and other apps, Messenger Funnels automated key workflows such as registering Zoom attendees, sending confirmation texts, updating subscriber data, and generating client performance insights. The result was a major time savings of about 30 hours per week, with Mary Kathryn noting that Zapier saves about two hours per client and has helped increase profit by freeing the team to focus on customers.

Messenger Funnels

Mary Kathryn Johnson

Founder & Chief Executive Officer