Case Study: The Bradery achieves 24/7 flash-sale support automation with Yuma AI

The Bradery answers 90% of customer conversations with Yuma

The Bradery, a Paris-based private-sale fashion and lifestyle site, faced the challenge of managing intense spikes in customer inquiries during its frequent flash sales. These peaks created urgent needs to handle questions about delivery, order changes, and returns without emergency hiring, while also cutting wait times and resolving complex requests quickly. To address this, they turned to Yuma's Support AI agents.

Yuma implemented its AI agents across six channels, including chat, email, and WhatsApp. The agents worked within The Bradery's systems like Shopify to handle tasks from tracking to processing returns, and could even manage complex loops like securing a brand's sign-off for an address change. This solution resulted in Yuma answering 90% of all customer conversations and fully automating 50% of them, providing 24/7 coverage and eliminating the need to hire extra staff for sale peaks.

The Bradery