Case Study: MyVariations automates 62% of support tickets with Yuma AI

MyVariations Slashes Response Time by 70% and Automates 62% of Customer Support Tickets with Yuma AI

The French direct-to-consumer electric toothbrush brand MyVariations faced a significant challenge as rapid expansion caused its daily customer support tickets to surge from 90 to 400, overwhelming its small team. The company selected Yuma and its AI-driven customer support automation to manage the complex and repetitive queries, aiming to maintain its high service standards.

By implementing Yuma AI, which integrates with Shopify, MyVariations automated 62% of its support tickets. This solution slashed first response time by 70%, from 7 hours to 2 hours, and reduced monthly customer service costs by 33%, achieving a 4x return on investment while maintaining a 4.7/5 Trustpilot rating.

MyVariations

Martin Thiebaut

CMO & Co-Founder