Case Study: CABAIA achieves 74% cost reduction with Yuma AI

How CABAIA Achieved 74% Cost Reduction with Yuma AI

Cabaïa, a French leather goods and accessories retailer, faced significant challenges in scaling its customer support to handle over 132,000 annual tickets, particularly during seasonal peaks. Their human agents were overwhelmed with repetitive, low-level inquiries, making it unsustainable to maintain their high service quality and response times. They turned to Yuma AI for an automation solution integrated with their Zendesk help desk.

By implementing Yuma AI, Cabaïa automated the resolution of routine tickets, such as order modifications and warranty claims. The solution from Yuma delivered a 74% reduction in cost per ticket, from €3.75 to €1, saving them €9,675 in just six months. This allowed their human agents to focus on complex cases, improved first response times to under two minutes, and increased customer satisfaction, all while halting internal recruitment for support roles.

Cabaïa

Isaure de La Jonquière

Project Manager - Warranty