Case Study: WWF-Singapore uses consumer insights to drive bag charge adoption with YouGov Surveys

WWF-Singapore finds 71% of Singaporeans open to bag charges with YouGov

WWF-Singapore wanted to eliminate excessive single-use plastic bag usage through its PACT initiative but needed to understand consumer sentiment first. Their challenge was to gauge Singaporeans' attitudes towards bag charges and identify effective price points and messaging to convince retailers to implement such charges. To achieve this, they partnered with the vendor YouGov and used its YouGov Surveys: Serviced product.

YouGov implemented a nationally representative omnibus survey of 1,000 respondents. The solution provided valuable insights, revealing that 70% of respondents felt positive or neutral about bag charges and 71% were motivated to bring their own bag with a charge as low as S$0.50. These data-driven results equipped WWF-Singapore with the evidence needed to advise retailers and shape effective point-of-sale messaging, ultimately contributing to the PACT 2021 Impact Report.

WWF-Singapore