Case Study: TikTok boosts campaign reach and creative impact with YouGov audience insights

TikTok drives 500 million views with YouGov audience insights

TikTok, through its agency Allison + Partners, sought to strengthen its position as a hub for creativity in Southeast Asia and successfully launch its first All-Star campaign in the region. The challenge was to understand how consumers define creativity and TikTok's role within that landscape. To inform the campaign strategy, they turned to the vendor, YouGov, utilizing its Serviced Omnibus surveys.

YouGov conducted a fast-turnaround survey across six Southeast Asian markets, gathering opinions from 8,400 adults. The insights gained helped shape and validate the TikTok All-Star SEA campaign. As a result of the data-driven approach facilitated by YouGov, the campaign was a major success, generating global coverage, receiving over 300,000 submissions, and driving 500 million views on the platform.

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