Case Study: Starlight Children’s Foundation achieves a best-performing fundraising campaign with YouGov custom research

Starlight Children’s Foundation surpasses fundraising targets with YouGov

Starlight Children’s Foundation needed to create a fundraising campaign to attract donations in a highly competitive sector. The charity faced the challenge of identifying the most impactful combination of imagery, creative, and copy to resonate with donors, all while working with limited resources and time constraints. To address this, they partnered with YouGov and utilized its custom research service.

YouGov implemented a custom survey solution conducted in two waves to test campaign elements without overwhelming respondents. This research provided the insights needed to determine the optimal creative recipe. The resulting campaign, guided by YouGov's recommendations, surpassed its targets and became one of Starlight's best-performing appeals, with its success in paid social and digital channels directly attributed to the research findings.

Starlight Children’s Foundation