Case Study: Platanomelón achieves deeper audience insight and growth with YouGov Profiles

Platanomelón uses YouGov Profiles and 26m+ consumers to reach hard-to-target 35+ audience

PlatanoMelón, a Spanish retailer and manufacturer of sex toys, aimed to grow its market share and break down communication taboos in its industry but lacked clear data on public attitudes to guide its strategy. To overcome this challenge, they turned to YouGov and utilized its YouGov Profiles audience intelligence product.

YouGov implemented its Profiles solution, which provided granular audience data and was supplemented by a bespoke research project in Spain. This enabled Platanomelón to understand its target audience in highly specific detail, particularly the previously hard-to-reach 35+ demographic. As a result, YouGov provided Platanomelón with deep, real-time consumer insights that directly informed their growth strategy and market expansion.

Platanomelón