Case Study: JustAnswer achieves 45 media placements with YouGov Surveys

JustAnswer generates 45 press placements with YouGov Surveys

The PR firm Smitten Communications, on behalf of its client JustAnswer, sought to generate top-tier press coverage to expand awareness of the expert advice platform. To address this challenge, they partnered with YouGov and utilized its YouGov Surveys: Serviced product to conduct research.

YouGov implemented a quick-turnaround survey with researcher support, fielding questions on trending topics to generate headline-grabbing results. This solution secured over 40 unique press mentions for JustAnswer in major outlets like Newsweek and The Huffington Post, and it drove a significant spike in traffic to the client's website on the days the stories appeared.

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