Case Study: Homes.com generates 51k page views with YouGov custom research

Homes.com generates 51k page views with YouGov research

Homes.com, a real estate platform, wanted to establish itself as a trusted insights provider for the homebuilding industry. Their challenge was to generate credible thought leadership by understanding the preferences and challenges of new home buyers in the US. They partnered with YouGov and used its Custom Research service to achieve this.

YouGov designed and fielded a custom survey using its large, nationally representative consumer panel. This solution provided Homes.com with actionable data on buyer behavior, which they published in a report. The measurable impact was significant, with the research generating 51,000 page views and strengthening Homes.com's industry position.

Homes.com