Case Study: heycar achieves 60% brand awareness growth with YouGov BrandIndex

Heycar boosts brand awareness 60% with YouGov

The customer, heycar, faced the challenge of increasing its brand awareness across Germany by 40%. Their agency, Crossmedia, used YouGov's BrandIndex product to conduct an initial analysis and identify the most effective channels to reach this goal.

Using YouGov's regional analysis, Crossmedia identified key areas for growth and implemented a targeted radio campaign. This solution, powered by YouGov data, successfully increased heycar's brand awareness from 25% to 40% in target regions and achieved a 60% uplift in national awareness.

Heycar