Case Study: Halodoc gains service-level brand insights with YouGov BrandIndex

Halodoc strengthens brand tracking across 30+ million-panel insights with YouGov

Halodoc, a leading digital healthcare platform in Indonesia, faced the challenge of maintaining its market leadership as new competitors entered the post-pandemic landscape. Their existing brand tracking provided limited insight into the performance of their expanding portfolio of individual healthcare services. To navigate this more competitive environment, Halodoc partnered with vendor YouGov to gain a more detailed understanding of its brand performance across its entire ecosystem using the YouGov BrandIndex solution.

YouGov enhanced Halodoc's brand tracking framework to evaluate each of its healthcare services within its own competitive set. This provided Halodoc with continuous, granular insights into both overall brand health and the performance of individual service lines. These insights enabled Halodoc to refine strategies, strengthen positioning, and focus resources effectively. Furthermore, the data identified a growing consumer interest in AI, which directly informed the development and monitoring of HILDA, Halodoc's AI-powered health assistant. YouGov's solution equipped Halodoc to make more informed strategic decisions and evolve into a long-term, trusted digital healthcare ecosystem.

Halodoc