Case Study: Drinkaware gains deeper insights into UK drinking behaviour with YouGov Custom Research

Drinkaware creates 8 bespoke segments with YouGov to analyze 6,000 UK adults

Drinkaware, a charity providing information and resources to help people make better choices about their drinking, needed to understand UK drinking habits and behaviors to create effective, targeted communications. To meet this challenge, they partnered with YouGov and utilized its Custom Research service to gain reliable insights and segment the population.

YouGov implemented a comprehensive survey of 6,000 UK adults and used statistical analysis to create eight bespoke segments within the drinking population. These segments were then enhanced with thousands of data points from YouGov Profiles. This provided Drinkaware with granular insight into specific audience groups, enabling them to optimize their communication and business strategy and informing the development of their 2017-22 strategic plan.

Drinkaware