Case Study: ConsenSys achieves global media coverage with YouGov insights

ConsenSys reaches 15 countries and gains global media coverage with YouGov

ConsenSys, a leading blockchain and web3 software company, faced the challenge of driving thought leadership and securing global media coverage. They needed robust insights on public perceptions of crypto, NFTs, and Web3 across 15 different countries. To achieve this, they partnered with vendor YouGov and used its Surveys: Serviced product to conduct the research.

YouGov implemented a large-scale survey of over 15,000 people across 15 global markets. The solution delivered striking data that revealed key trends, which ConsenSys used in an integrated marketing campaign. The outcome was extensive media coverage in major outlets like Les Echos and Times of India, which solidified ConsenSys's position as an industry thought leader. The success was measurable, leading ConsenSys to repeat the survey the following year.

ConsenSys