Case Study: Coca-Cola Europacific Partners grows its shopper base with YouGov Shopper Segmentation

Coca-Cola Europacific Partners sharpens shopper targeting across 31 markets with YouGov

Coca-Cola Europacific Partners (CCEP), a major beverage producer and distributor, needed to gain a unified, holistic view of shopper behavior to drive recruitment and retention across its drinks portfolio. To achieve this deeper understanding of buyer needs and purchase patterns, CCEP partnered with vendor YouGov to implement its Shopper Segmentation solution.

YouGov's solution provided CCEP with actionable, behavior-led shopper profiles and a user-friendly simulator to identify high-potential growth segments. As a result, YouGov's shopper intelligence now powers CCEP's portfolio and retailer strategies, which has improved reach, conversion, and real-time performance tracking at the point of sale.

Coca-Cola Europacific Partners