Case Study: Cheerz achieves a 12-point increase in brand awareness with YouGov

Cheerz boosts brand awareness by 12 points with YouGov

Cheerz, a leading company in the photo printing industry, faced the challenge of monitoring its brand health and key performance indicators against competitors in a highly competitive market. To track its market positioning and evaluate the impact of its marketing actions, Cheerz partnered with vendor YouGov, leveraging its BrandIndex tracking solution and ad-hoc surveys from YouGov Surveys.

By implementing YouGov's real-time brand tracking and customized surveys, Cheerz gained crucial insights to optimize its marketing strategy. This solution allowed for the continuous adjustment of campaigns, leading to a significant improvement in brand awareness. As a result, YouGov helped Cheerz achieve a 12-point increase in awareness among its core audience since the partnership began in 2020.

Cheerz