Case Study: BRACK.CH builds an efficient in-house research function with YouGov

BRACK.CH runs 16 annual studies with YouGov

BRACK.CH, a leading online retailer in Switzerland, needed an agile in-house research tool to better understand its customers and support strategic business decisions. The company turned to YouGov and its quantilope platform to build a high-impact research function that could be efficiently managed by its one-person team.

YouGov provided BRACK.CH with access to its quantilope platform and expert consulting support, enabling the efficient execution of high-quality studies. This solution empowered BRACK.CH to transform its capabilities, now conducting 16 studies annually that play a central role in guiding business strategy and improving customer satisfaction.

BRACK.CH